Why is digital signage for concession trailers a sane investment for any food trailer? You have 3 seconds to capture a hungry customer’s attention.
It’s true whether you’re serving up hot dogs outside the business park or whether you’re pairing pizzas with pierogies at the fair.
Digital signage ensures you stand out in a crowded market place. It helps you bridge the gap between serving up “street food” and creating a professionally branded restaurant on wheels. And Good Concession Trailers offer both a standard feature and an add-on to ensure those vital three seconds never go to waste.
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Branding Options
How can you improve the branding on your concession trailer?
Many concession trailer owners tackle branding with high-quality vinyl wraps. This is a great start, but “layered” branding can be even more effective.
Good Concession Trailers come with static, LED backlit signs already. These are incredibly attractive and eye-catching, and can be a lot of fun once you swap out our generic sign faces for your own branded ones. Even this standard feature will do a ton of work for you if you want to make a big splash.
However, you can also add the folding LED add-on that lets you add dynamic menus, bright, beautiful pictures of your food, and signage which can be seen from multiple angles at a crowded event. This type of digital signage for concession trailers is a huge advantage, and one well worth taking advantage of.
Digital signage is one of the best ways to make your concession trailer as effective as possible.
Menu Options
If you want to create dynamic menus that can be updated at the touch of a button, our folding LED-display add-on is hard to beat!
And an LED menu in this context offers a clear psychological benefit. These menus reduce “order anxiety” by letting customers make their choices from twenty feet away. They don’t have to commit until they’re ready to approach, which tends to make them more likely to ultimately step up and buy your food.
But let’s talk about why a dynamic menu is better in the first place.
- You can “grey out” items when they go out of stock, reducing customer frustration at the window.
- Switch from breakfast menus to lunch or dinner menus with ease.
- Upsell by 15% to 30% by showing high-resolution photos of your food.
- Save time by avoiding chalkboards or messy tape-overs.
- Update prices quickly.
Maximizing Visibility
How can you make your food trailer visible at night?
Standard printed signs often “wash out” under streetlights or get lost in the visual noise of a festival.
But LED signs offer high-contrast visuals that can be seen across a parking lot.
We calibrate these displays to be bright enough to attract attention without blinding customers who are standing at the service window.
Durability & Logistics
Are LED screens on trailers durable enough for travel?
Fragility of digital screens during transport is a common concern. GoodMFG® solved the problem through specific engineering.
- A foldable design. The folding feature tucks the LED safely against the top of the trailer during transit, preventing damage.
- Rugged construction. Our displays are vibration-resistant and are fully weatherproofed.
- A plug-and-play setup. The system is app-based, allowing for configuration at the touch of a button. You can update menus from your phone and do it in a matter of minutes.
A Code Caveat
Are LED signs legal on concession trailers?
The truth is every city, county, and even local festival has their own rules and regulations. Make sure you check the following:
- State law
- County law
- Municipality rules
- Event restrictions
Pro-tip: before investing in the LED add-on, it’s a good idea to check with your most frequent venues and local zoning boards to ensure your LED sign will be compliant. Pay special attention to “scrolling text,” animated graphics, or brightness ordinances.
Ask about the following:
- Animation and motion rules:
- Is scrolling or flashing text allowed on mobile business units?
- Is there a minimum hold time for a static image (i.e., 8 seconds)?
- Are full motion videos or animations allowed while the vehicle is parked and serving?
- Brightness ordinances:
- Are there Nit level (brightness) limits for digital displays during the day vs. the night?
- Do you require an automatic dimming sensor for operation after sunset?
- Are there light trespass laws that restrict how far the light from my menu may project?
- Zoning:
- Do the rules change if I’m on private property vs. a public right-of-way or a city park?
- Does LED signage count toward the total allowable square footage of branding permitted for a single vehicle?
- Permit requirements:
- Will I need a temporary sign permit for each event, or does my general mobile food vendor permit cover integrated displays?
- Is there a distinction between “on-premise” advertising (my menu) and “off-premise” advertising (showing ads for other brands)?
Pro-tip: when making your calls, refer to your LED display as an integrated digital menu board, not as an electronic messaging center or EMC. Zoning officers often associate EMCs with giant highway billboards and instinctively say no. You want them to understand you’re talking about a functional tool for small business, not a high-impact advertising tower.
Serve Better Branding
Investing in a Good Concession Trailer and taking advantage of the folding LED screen add-on isn’t an expense. It’s like adding a silent salesperson to your team, one who never stops working.
Ready to outshine the competition at your next event? Get your custom concession trailer quote today!
See also:
The Hospitality of Height: Why Ground-Level Food Service Wins More Customers
Simplify Washington Food Trailer Health Inspections with GoodMFG®
